Design Tends: Bespoke & Unique Branding


Here at Amspec, Bespoke design is one of our specialties. Being design led and industry aware, we know that unique design features are becoming increasingly important to our clients for a number of reasons.

A growing number of businesses we work with are choosing to use their office spaces as not just a place to do business, but as a showcase of their brand’s style and ingenuity. In the increasingly visual world we live in, first impressions really do count – and that goes for buildings and interiors as much as it does for people.

For example, when a potential new client arrives at your office for a meeting, your reception area decor will make an impression on them long before your reception staff do. A fresh, clean, contemporary space is all well and good, but it’s not terribly memorable. A bespoke design that includes a sense of your brand, your corporate colours and so on makes a much bigger impact.

When Amspec worked on Play Factore's refurbishment, the client requested a large scale counter which needed to be a focal point but still sit naturally and stylishly within the decor as a whole. We're able to manage large scale counters like this in house, meaning a completely bespoke design is achievable as the fabrication can be sectioned into manageable pieces which can then be put together and completed on site.

When we worked with City Labs, external designers had been drafted in to create a scheme, and Amspec’s designers were brought in to work in collaboration with them and help to bring a beautifully detailed bespoke wall cladding system to life. The finished installation runs the entire length of an 18 metre wall; each panel was cut to a different shape to match the design, then carefully labelled up to aid putting the pieces together in the correct position to build the design on site.

Custom built designs also allow you to inject your business’ personality into your refurbishment. Whatever budget you have available, our talented design team can advise and inspire you on ideas as to how you can use your decor to reflect what you do and who you are as a company. The frosted glass panels which were incorporated into the interiors at Hardman Square feature famous landmarks from around the world – reflecting an international business place and worldwide trading, as well as being an aesthetically pleasing design feature.

Alternatively, if sustainability and Eco-friendly working ideas are at the heart of your business, you might choose to express that through your bespoke design by using reclaimed, recycled or other natural materials in your refurbishment.

Bespoke designs can also help you make the most of every square inch of space you have available. In many ‘traditional’ office layouts, there’s a huge amount of wasted space. Creating your own design means you can cut out unnecessary features and make more room for useful, functional pieces of furniture. You can create areas designed to be multifunctional; perhaps an open plan reception area that can double as an informal meeting area, or communal staff areas that can work as collaborative work spaces as well as social gathering spots.

In short, bespoke office design can help you stand out from the crowd and gain an edge on your competition. It can also help add value and efficiency to your office and improve the way you do business. If you’d like to know more about how your project can benefit from custom design, get in touch and we’ll be delighted to offer advice.


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